![Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ](https://media.gq-magazine.co.uk/photos/5d1391623dce54b59269ab45/16:9/pass/HugoBoss_BTS_Day3_FirstLooks_248.jpg)
Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ
Bluewater - The HUGO BOSS Store is having an amazing new revamp, but in the meantime, you can find them at their fantastic new pop up store on the Upper Guildhall (opposite
![Theo James on Twitter: "New promotional picture of Theo James for the Hugo Boss' perfume 'The Scent' https://t.co/mNre0Y7hcL" / Twitter Theo James on Twitter: "New promotional picture of Theo James for the Hugo Boss' perfume 'The Scent' https://t.co/mNre0Y7hcL" / Twitter](https://pbs.twimg.com/media/C3_A9CRWMAABvT_.jpg)
Theo James on Twitter: "New promotional picture of Theo James for the Hugo Boss' perfume 'The Scent' https://t.co/mNre0Y7hcL" / Twitter
Bluewater - The HUGO BOSS Sale has begun! Visit the HUGO BOSS Store to shop reductions of up to 40% on the Spring/Summer 2017 collection. (T&Cs apply) | Facebook
![HOLLYWOOD, LOS ANGELES, CA, USA - OCTOBER 10: Actor Chris Hemsworth wearing Hugo Boss arrives at the Los Angeles Premiere Of Disney And Marvel's 'Thor: Ragnarok' held at the El Capitan Theatre HOLLYWOOD, LOS ANGELES, CA, USA - OCTOBER 10: Actor Chris Hemsworth wearing Hugo Boss arrives at the Los Angeles Premiere Of Disney And Marvel's 'Thor: Ragnarok' held at the El Capitan Theatre](https://c8.alamy.com/comp/R8JCY6/hollywood-los-angeles-ca-usa-october-10-actor-chris-hemsworth-wearing-hugo-boss-arrives-at-the-los-angeles-premiere-of-disney-and-marvels-thor-ragnarok-held-at-the-el-capitan-theatre-on-october-10-2017-in-hollywood-los-angeles-california-united-states-photo-by-xavier-collinimage-press-agency-R8JCY6.jpg)